I’m passionate about everything regarding marketing and sales - especially guerilla marketing.
I have with a strong entrepreneurial mindset and background. I’m an experienced and educated leader, serial start-up nerd.
My entrepreneurial story started 9 years ago with minor businesses where I learned the fundamentals of the start-up game. By the end of 2014 I sold my last company before getting into online marketing for real. I founded the company Trendday.dk in 2015, a women’s clothing website where personalized shopping was Trendday’s main strength. To expand Trendday’s outreach online I reached out to some of Denmark’s biggest influencers to make collaborations. Back then, we paid an insane amount of money up front and all we could do was cross our fingers for a good outcome. That hit me hard.
So when I sold my parts of Trendday in 2019, I knew I wanted to disrupt the influencer marketing market. I wanted to make it fair and help companies see through the fog of data. Enters: Make Influence.
I have always had a huge passion for Guerrilla marketing. The idea that one can create a viral effect without spending a fortune is really interesting. As a business you have to be creative thinking, otherwise you just become one of many. That is why I have always used my curly brain to think creatively, which has also resulted in several different viral campaigns in Denmark. In the context of guerrilla marketing, I have always had the ability to think sales into. There must be an outcome so that it does not just become a viral initiative without KPIs you can track.
Today I have sold my shares in Make Infuence, which means I am no longer active in Make Influence. When I stopped, our influencers had a turnover of more than 130,000,000 DKK through our platform. Furthermore, we managed to have more than 550 paying webshops through the platform.
It has been an amazing journey and I look forward to following the continued journey.