An advertising agency is a professional firm that specializes in creating, planning, and managing advertising campaigns for businesses and brands. These agencies offer a wide range of services, including creative strategy, media buying, branding, public relations, and digital marketing. By understanding target audiences and market trends, advertising agencies design effective campaigns across various channels such as television, radio, print, and online platforms. Their goal is to help businesses increase brand awareness, drive sales, and enhance customer engagement. With their expertise in marketing and communication, advertising agencies ensure that businesses effectively reach and connect with their desired audience.