I bet you’re thinking a big part of their budget was earmarked for landing page development and testing. I would have thought so, too, before they became a client. But what I quickly discovered was this – there wasn’t a series of landing pages. There wasn’t even one landing page! All of the clicks, all of their costly PPC traffic was being directed to the homepage. Læs hele historien på www.copyblogger.com
Jacob Rohde
Gode tips!