Kompetencer
Web writing
Copy for articles, brochures and other marketing collateral
Translation (Danish to English)
Communications strategy development
Content strategy and style guides
Video scripts, voiceovers and other English language communications
Tidligere og nuværende ansættelser
Owner, Sallingboe Communications
2008 - present
• Freelance copywriting and communications consultancy to Danish companies
• Specialising in online content, corporate communications and technical documentation
• Clients include Saxo Bank, Maersk, Valtech, 3Shape and others
Internal Communications Partner
A.P. Moller - Maersk / 2009 - 2010
• Handling internal communications for Maersk Line’s 17,000 employees worldwide
• Producing online videos to support key strategic messages and change management
• Consulting on website development projects for internal departments
• Responsible for developing and implementing the internal communications strategy
• Content production for corporate intranet
Marketing and Communications Manager
Excitor / 2008 - 2009
• Editor and content contributor for Mobile Enterprise magazine, a journal covering the mobile phone industry
• Editor and publisher of three external newsletters: partner, customer and prospect
• Writing white papers on developments in the mobile technology industry
• Content management of company website, including search engine optimisation of web content
• Managed vendor relationships with advertising and PR agencies
• Developed and executed company’s external communications plan
Marketing Manager and Team Lead
Saxo Bank / 2005 - 2008
• Responsible for a team of full-time and freelance translators and copywriters
• Managed copy production and market localisation process for global marketing campaigns
• Developed marketing campaigns for new product launches
• Developed international customer reward program, including creative concept, campaign elements and launch plan
• Developed and implemented internal communications plans for several product launches
• Developed and launched the Bank’s first monthly newsletter to clients and prospects
• Produced content for marketing collateral, including brochures, website text, direct mails and magazine articles
Teacher, Business English
Babel/EEC Language School / 2004 - 2005
Taught Business English writing and speaking courses in Danish companies. Clients included Danske Bank, Danica Pension, Eli Lilly, Nokia, Patent og Varemærkestyrelsen, Wasa and Cerestar
Developed customised teaching materials and language aptitude tests for potential students
Communications Manager
Settlement Facility – Dow Corning Trust / Houston, Texas, USA / 2002 - 2004
Managed all written communications to claimants, encompassing some 300 different letters, forms and notices
Content management of the Facility’s website
Wrote newsletters, quarterly and annual reports
First point of contact for media inquiries
Prepared press packet and news releases
Responsible for communications training to the Claims Assistance staff (Customer Service)
Created Communication Policies and Procedures
Senior Communications Specialist
United Behavioural Health / Houston, Texas, USA / 2000 - 2002
Wrote New Business proposals and marketing brochures (B2B and B2C marketing material)
Developed educational presentations for clinical staff members
Delivered corporate communications workshop at the corporate headquarters
Wrote, edited, designed and implemented a divisional newsletter, “In the Loop”, designed to increase communication within UBH’s Houston office
Wrote articles for the corporate intranet site
Assistant Director of Admissions
Rice University / Houston, Texas, USA / 1999 - 2000
Organised and presented college admission information seminars across the United States
Organised University-related admission programs and promotions
Edited University brochures and marketing material