Ad operation

Kompetencer

Campaign Trafficking – Setting up, managing and optimizing campaigns to meet advertiser and publisher goals.

Inventory Forecasting – Matching demand vs. supply based on quantitative and qualitative factors to identify supply across sites and placements for effective ad sales and management.

Quality & Conformance / Creative Auditing – Detailed checks on creative to ensure all specifications are met for standard and rich media creatives.

Conversion Tracking & Retargeting - Deploying, managing and implementing conversion tracking and retargeting pixels to leverage effective user-tracking.

Campaign Optimization - Optimizing for delivery goals and to maximize revenue streams through continuous monitoring and establishing pacing control systems.

Reporting - Extensive reporting and analysis including performance, optimization and forecasting reports and employing standard analysis procedures to maximize effectiveness of current and future campaigns.

Ad Server Migration - Implementing / migrating ad call routines and campaigns and troubleshooting setup and deployment to ensure glitch-free transitions between ad servers.

Custom Requirements – Digital advertising strategy, reengineering processes and workflows, custom solutions for ad serving, insertion order design / management, custom reporting templates, rich media templates, and more. You name your requirement; we’ll do our best to fulfil it.