Five Signs You're Losing a Sale -- And How to Save It

Marla Kaye could not afford to lose this deal. She had watched sales at You Name It Promotions, her Oakland, Calif.-based promotional products company, drop by more than half since the start of the recession--from $3.5 million in 2007 to $1.5 million last year. When a six-figure sale to a new client seemed about to fall through this spring, she had to act fast.
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