What Is Social Media & Why Traditional PR Does Not Work

What Is Social Media? “Social Media is the democratization of content and the shift in the role people play in the process of reading and disseminating information (and thus creating and sharing sontent). Socail Media represents a shift from a broadcast mechanism to a many-to-many model, rooted in conversational format.”(2) Participation is marketing. Participation is branding. Participation is influence.(3) Why Traditional PR Doesn’t Work 1) The PR firm doesn’t understand the product or technology 2) The PR firm is seen as a spinner, blocker, or gatekeeper to access the CEO /CTO/brain trust. 3) The PR firm hasn’t been properly trained on how to communicate with bloggers or Social Media.
Læs hele historien på mediebevaegelsen.dk