AdWords - de rigtige søgeord

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     Most new people will brainstorm a list of 10 or 20 or 30 keywords and bid on them.  That''s not nearly enough!  If that''s all you do, you''ll only bid on the most expensive, obvious ones.  And most of the time they''ll be the WRONG keywords.

     So for example if you sell hiking boots, you *might* want to bid on "hiking boots" but... maybe not.  A better strategy is to focus more narrowly and / or bid on all kinds of other variations people are searching on:

discount hiking boots

hiking boot review

men''s hiking boots

merrell hiking boots

salomon hiking boots

vasque hiking boots

woman''s hiking boot

womens hiking boots

      You''ll get more targeted visitors and cheaper clicks.  There are hundreds of possible phrases.  If you want 5 and 10 cent clicks, Google''s own suggestion tool won''t cut the mustard.

     One of my favorite keyword tools is WordTracker.  For most any term, they''ll give you 200-300 related words and phrases that real people have recently typed into search engines.  WordTracker will give you stuff you''d have never thought of.  Take their service for a test drive for a day or a week and I think you''ll find it very useful.