Hvad er en god sælger ?.

Hej Alle..

Som opfølgning på den her Gamle debat, så er Harward Business review kommet med noget nær en definition af emnet.

Nemlig at det er udfordren, der er den absolut bedste og mest succesfulde sælger overordnet set.

HBR har defineret 5 typer:

Relationship Builders focus on developing strong personal and professional relationships and advocates across the customer organization. They are generous with their time, strive to meet customers’ every need, and work hard to resolve tensions in the commercial relationship.
Hard Workers show up early, stay late, and always go the extra mile. They’ll make more calls in an hour and conduct more visits in a week than just about anyone else on the team.
Lone Wolves are the deeply self-confident, the rule-breaking cowboys of the sales force who do things their way or not at all.
Reactive Problem Solvers are, from the customers’ standpoint, highly reliable and detail-oriented. They focus on post-sales follow-up, ensuring that service issues related to implementation and execution are addressed quickly and thoroughly.
Challengers use their deep understanding of their customers’ business to push their thinking and take control of the sales conversation. They’re not afraid to share even potentially controversial views and are assertive — with both their customers and bosses.

Challengers dramatically outperform the other profiles, particularly Relationship Builders.

When we look at average reps, we find a fairly even distribution across all five of these profiles. But while there may be five ways to be average, there’s only one way to be a star. We found that Challenger reps dominate the high-performer population, making up close to 40% of star reps in our study.

Link til artikel:https://hbr.org/2011/09/selling-is-not-about-relatio

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