| Topic says it all ... John | 
So far it seems that most of the big bad security fails have been blamed on the government, budget, and/or incompetence on the side of the supplier of whatever was breached. It shouldn't take more than 1 big incident to change public opinion on the matter however. Sadly it's one of those things where it's not important until it's too late.
If you're in the business, I would keep my eyes open. Something will happen eventually.
The alternative: Spend a lot of money on marketing.
 
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