Hvorfor det er hul i hovedet at virksomheder lukker af for sociale medier i arbejdstiden:

Jeg syntes faktisk at det er noget man hører mere og mere. "nej jeg kan ikke være på facebook når jeg arbejder", "min arbejdsgiver har lukket for adgangen til twitter". etc. etc. Hvilket egentlig er ligesom at sige, som virksomhed at man ikke har lyst til at deltage i den globale økonomi. Og jo jeg kan godt forstå at man ikke skal sidde og chatte med vennerne i arbejdstiden. Ligesom man ikke skal bruge 2 timer dagligt på at ryge cigaretter eller hænge ud ved kaffemaskinen. Denne video illustrerer meget godt hvad vi kan forvente os af fremtidens landskab for virksomheder og for efterspørgslen:

 

Så kunne man spørge sig selv om, man ikke istedet for at lukke af for adgangen skulle lave retningslinjer og politikker for, hvad det er at man må bruge de sociale medier til i arbejdstiden ?

 

(ps. her er statistikkerne fra videoen :

 

By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network 

Social Media has overtaken porn as the #1 activity on the Web

1 out of 8 couples married in the U.S. last year met via social media

Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.

If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia

Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)

comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

1 in 6 higher education students are enrolled in online curriculum

% of companies using LinkedIn as a primary tool to find employees….80%

The fastest growing segment on Facebook is 55-65 year-old females

Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama

80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?

Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen

What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

The #2 largest search engine in the world is YouTube

Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English

There are over 200,000,000 Blogs

54% = Number of bloggers who post content or tweet daily

Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour

Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0

25% of search results for the World’s Top 20 largest brands are links to user-generated content

34% of bloggers post opinions about products & brands

People care more about how their social graph ranks products and services  than how Google ranks them

78% of consumers trust peer recommendations 

Only 14% trust advertisements

Only 18% of traditional TV campaigns generate a positive ROI

90% of people that can TiVo ads do

Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009

25% of Americans in the past month said they watched a short video…on their phone

According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available

24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.

In the near future we will no longer search for  products and services they will find us via social media

More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.

Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second

Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser