How I increased engagement and CTR.

So you've heard the term split testing before? 

…Or maybe the words multivariate or A/B testing is something you have heard about and been wondering what they are and how to work with them.

Lately I have been using this software which allows me to very easily split test my webpages to see the actual effect of changing things on the site if it will increase my conversion rates.

Let's say I have an idea about changing my front page so that there is just 1 CTA button instead of 2, 

I am extremely happy for $19 month I spend on this program, as it allows me to make calculated decisions instead of just guesses.

I use it on 3 of my domains and also on client domains.

Here's a video I made reviewing the program and how it works:

What do you use to split test and how do you use it?

Have you tried using this program before? (you can find a link to it here --> http://phillip-dyhr-hobbs.com/resources )