Google indfører "enhaced campaigns" Se hvad det betyder for dine Adwords kampagner

Nikolaj — Wed, 13 Feb 2013 09:16:12 GMT

Flere har sikkert fået beskeden fra google om at de har lavet nogle forbedringer til Adwords kaldet Enhaced Campaigns. Jeg har kopieret mailen ind nederst.

De har selvfølgelig fundet ud af at folk i dag bruger mange forskellige måder at tilgå internettet (mobiltelefoner, Ipads, spilmaskiner mv.) Med det nye kampagneformat får du mere kontrol over dine bud på mobilenheder, da de tidligere var automatisk bestemt af google.

Da der kan være meget stor forskel på konverteringsraten på mobile enheder og almindelige computere er det derfor meget vigtigt at du allerede nu får set på dette og tilpasset dine bud.

Hvis du ikke gider bruge tid på at følge endnu flere bud priser og ændre disse konstant så de giver de bedste resultater kan du selvfølgelig prøve vores Adwords Bud Robot der klarer det for dig min. 5 gange om dagen.

Her kan du se lidt mere info om opdateringen, der også indeholder lidt kritik.

__________________________________________________________________________

emailen fra Google.

Hello,

We recently announced improvements to AdWords called enhanced campaigns. Today's consumers are constantly connected and using many different devices, so we've developed enhanced campaigns to help you reach them more easily and effectively.

We're writing to let you know that enhanced campaigns are now available in your account. All new campaigns that you create will be enhanced campaigns by default, but you can choose the older campaign style for a few more months. Starting in June 2013, we plan to upgrade all AdWords campaigns to enhanced campaigns. You can log in and begin upgrading your existing campaigns now to take advantage of the useful improvements.

About enhanced campaigns

Today, people are constantly connected and searching from all kinds of devices. People want results that are relevant to where they are, what they're doing and when they're doing it. Enhanced campaigns let you more easily adjust your ads and bids depending on your customers' location, device and time of day—all within a single campaign. This means better ads for your customers and better results for you. Learn more

Important changes

Along with the useful new features, there are some important changes to be aware of with enhanced campaigns.

•   Mobile bidding control. Currently, with your campaigns that run ads across both desktop and mobile devices, your mobile bids are adjusted automatically. With an enhanced campaign, you can choose a mobile bid adjustment yourself. This gives you more control over your ad position, clicks and cost on mobile devices. Depending on your business, it might make sense to bid lower, the same or higher for mobile clicks than desktop clicks. Learn more
•   Targeting options. Enhanced campaigns with search ads will no longer support targeting by devices or operator. Campaigns running only display ads will continue to support targeting specific device models and operators. Learn more
•   Call extensions. Call extensions have made it easy for customers to tap your ad and call your business from a smartphone. With an enhanced campaign, now you'll also be able to show your business phone number with ads on computers and tablets. And there's no per-call fee for manually dialed calls from these devices.

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Google indfører "enhaced campaigns" Se hvad det betyder for dine Adwords kampagner