https://www.amino.dk:443/forums/7.aspx?utm_source=rss&utm_medium=rss&utm_campaign=rss-feed<p>Uden salg – ingen virksomhed. Her i forummet diskuterer vi traditionelt salg, og de mange forskellige måder, man kan få sine varer over disken på. Hvilke metoder passer bedst til forskellige brancher, kan en metode fra en bestemt branche bruges i andre brancher? Er et salgsbrev vejen frem, skal du gribe knoglen eller engagere et callcenter og få professionelle mødebookere til at stå for det?</p> <p>I Hjælp til salg fokuserer vi på alle typer salg, som ikke er understøttet af Internettet. Det vil sige direkte salgsteknikker som kanvassalg, den svære disciplin at sælge via telefonen og over disken eller skrivebordet. Kom med dine salgsfifs og få nogle nye.</p>daCommunityServer 2008.5 SP2 (Debug Build: 40407.4157)https://www.amino.dk:443/forums/thread/308052.aspx?utm_source=rss&utm_medium=rss&utm_campaign=rss-feedWed, 28 Jan 2009 17:48:37 GMT426ea658-be4c-49d4-a865-b6f342788162:308052Thomas Planck - Medieguruen0https://www.amino.dk:443/forums/thread/308052.aspx?utm_source=rss&utm_medium=rss&utm_campaign=rss-feedhttps://www.amino.dk:443/forums/commentrss.aspx?SectionID=7&PostID=308052&utm_source=rss&utm_medium=rss&utm_campaign=rss-feed<p> </p> Normal 0 21 false false false DA X-NONE X-NONE <p> </p> <p class="MsoNormal" style="line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Hvis man ikke har r&aring;d til eller lyst til at bruge et <a href="http://www.medieguruerne.dk">mediebureau</a> eller <a href="http://www.printguruerne.dk">reklamebureau</a>, er her et par hurtige r&aring;d man kan bruge, hvis man st&aring;r over for valget mellem printmedier eller online medier</span></p> <p class="MsoNormal" style="line-height:normal;"><b><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Print</span></b></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Printmedierne rammer sine l&aelig;sere via distribution &ndash; enten gratis eller</span></li> </ul> <p class="MsoListParagraphCxSpFirst" style="text-indent:-18pt;line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">betalt. Den fysiske distribution g&oslash;r printmedia dyrere, n&aring;r man snakker</span></p> <p class="MsoListParagraphCxSpFirst" style="text-indent:-18pt;line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">kontaktpris. Man kan dog ikke lave en direkte sammenligning mellem</span></p> <p class="MsoListParagraphCxSpFirst" style="text-indent:-18pt;line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">eksponeringerne i print- og onlinemedier. Hertil er priss&aelig;tningen og</span></p> <p class="MsoListParagraphCxSpFirst" style="text-indent:-18pt;line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">m&aring;lemetoderne til forskel</span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;"> </span></p> <p class="MsoListParagraphCxSpMiddle" style="line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">&nbsp;</span></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span><span style="font-family:&#39;Times New Roman&#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"> </span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">P&aring; print betaler man for medieeksponeringen &ndash; dvs. OTS&rsquo;er</span></li> </ul> <ul> <li><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Printmarkedet er overskueligt &ndash; f&aelig;rre platforme end p&aring; web</span></li> </ul> <p class="MsoListParagraphCxSpMiddle" style="line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">&nbsp;</span></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span><span style="font-family:&#39;Times New Roman&#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"></span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Print er envejskommunikation &ndash; kan ikke indg&aring; dialog med l&aelig;serne, men kan godt opfordre til det.</span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;"> </span></li> </ul> <p class="MsoListParagraphCxSpMiddle" style="line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">&nbsp;</span></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span><span style="font-family:&#39;Times New Roman&#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"></span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Print indbyder til en mere<i> tilbagel&aelig;net</i> l&aelig;sersituation, hvor man lader sig underholde &ndash; det kalder man direkte medieinstrumentalitet</span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;"></span></li> </ul> <p class="MsoNormal" style="line-height:normal;">&nbsp;</p> <p class="MsoNormal" style="line-height:normal;"><b><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Web</span></b></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span><span style="font-family:&#39;Times New Roman&#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"></span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Et website afventer at <span>nogen klikker </span>p&aring; det. Brugerne skal alts&aring; derfor tr&aelig;kkes til web, hvis man vil have mange brugere.</span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;"> </span></li> </ul> <p class="MsoListParagraphCxSpMiddle" style="line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">&nbsp;</span></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span><span style="font-family:&#39;Times New Roman&#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"></span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Indholdet p&aring; et w</span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">ebsite er sv&aelig;re at overskue. Ved ikke hvad der ligger under de forskellige menuer</span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;"> </span></li> </ul> <p class="MsoListParagraphCxSpMiddle" style="line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">&nbsp;</span></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span><span style="font-family:&#39;Times New Roman&#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"></span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Website er interaktivt og kan levere debat og skabe st&aelig;rke b&aring;nd mellem brugerne</span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;"> </span></li> </ul> <p class="MsoListParagraphCxSpMiddle" style="line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">&nbsp;</span></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span><span style="font-family:&#39;Times New Roman&#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"></span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">Web l&aelig;ses <i>foroverb&oslash;jet</i>, mere ut&aring;lmodigt, og hele tiden med fingeren p&aring; musen, og man v&aelig;lger kun det, som der er interessant. Her medieadf&aelig;rden i h&oslash;jere grad handlingsorienteret</span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;"></span></li> </ul> <p class="MsoListParagraphCxSpMiddle" style="line-height:normal;"><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">&nbsp;</span></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span><span style="font-family:&#39;Times New Roman&#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"></span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">En website er billig at publicere og brugerne betaler selv for distributionen (computer og netadgang)</span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;"></span></li> </ul> <p class="MsoListParagraphCxSpMiddle"><span style="font-size:12pt;line-height:115%;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">&nbsp;</span></p> <ul> <li><span style="font-size:12pt;font-family:Wingdings;"><span><span style="font-family:&#39;Times New Roman&#39;;font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;font-size-adjust:none;font-stretch:normal;-x-system-font:none;"></span></span></span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;">P&aring; web kan man nogen gange slippe af sted med at betale for klik<span>&nbsp; </span>(CPA) </span><span style="font-size:12pt;font-family:&#39;Century Gothic&#39;,&#39;sans-serif&#39;;"></span></li> </ul><div class="clearBoth"></div>