Overnight successes take a long time in coming!

re: Overnight successes take a long time in coming!

James Hobbis — Tue, 07 Sep 2010 17:06:39 GMT

Simon Mørchs blog post is blog was a pot of gold - even once translatied into English, Thanks.

We've started to test our application, you can find it here: apps.facebook.com/gruviapp

It works best in Firefox or on Apple, I'd appreciate your feedback. So far 2/3 of people are asking for local movie times. Come and cast your vote!

apps.facebook.com/gruviapp

Thanks,

James

re: Overnight successes take a long time in coming!

Martin Thorborg — Tue, 31 Aug 2010 17:52:07 GMT

Hi Ben

Not really, but we are working with it right now, but it is to early to tell if it works for us.

But keep an eye on Simon Mørchs blog:

www.amino.dk/.../hemmeligheden-bag-facebook-annoncering.aspx

He has nailed it!

Cheers

Martin

re: Overnight successes take a long time in coming!

Ben — Tue, 31 Aug 2010 07:45:11 GMT

Hey Martin,

Thats interesting, have you had any experience advertising on facebook and if so what did you find key in getting the conversions going.

Cheers ben

re: Overnight successes take a long time in coming!

Martin Thorborg — Sun, 29 Aug 2010 19:23:20 GMT

Hi James

As you mention, critical mass is very important!

Before we got that, we used Googlse Adsense, which give a small amount of cash, without to much effort.

When we reached critical mass, I got at SEO in place, with a strong network and knowledge in the advertising business.

The thing that works beste for us are the partnerships, where we generate leads to companies. You probably saw that when you created your user on Amino.

The other thing we do, is working with premium products. We have Amino Plus and different kinds of products on Amino Virksomhedsbørs and Amino Lokalebørs. Premium services account for app. 25 % of our revenue and I exptect that percentage to increase over the years.

Today Amino is cashflow positive, with 6 peoples salary and I expect to make a small profit in 2011.

Cheers

Martin

re: Overnight successes take a long time in coming!

Marcel Fuursted — Sun, 29 Aug 2010 18:23:07 GMT

James - thanks for an interesting blog post :) I love it, when posts are about something more complex than SEO, finance, etc (not that they are not important - this is just better for me) :)

Keep it coming ;)

re: Overnight successes take a long time in coming!

James Hobbis — Sun, 29 Aug 2010 15:06:15 GMT

Martin - I would like to ask how you established an acceptable level of advertising for the Amino community?

James

re: Overnight successes take a long time in coming!

James Hobbis — Sun, 29 Aug 2010 14:12:20 GMT

Hi Martin, thanks for taking the time to read our post. And then coming straight to the money question!

Of course Gruvi is primarily a community for people who go to the movies. Later we will extend that to other social events - concerts for example.

We have looked for monetization mechanisms which enhance the user experience, rather than interrupt it. To that end we are speaking to film distributors, movie theatre owners, online DVD services and video streaming services. When I say speaking, I mean that they are answering back too, so we don't feel that the monetization which will be the biggest issue - but rather reaching a critical mass of users that allows us Gruvi to be a useful source of customers.

James

re: Overnight successes take a long time in coming!

Martin Thorborg — Sat, 28 Aug 2010 17:35:44 GMT

Hi James

Super interesting post and company.

How are you going to moneytize your service?

Cheers

Martin

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