With a Master of Arts in International Business Communication - Corporate Communication & Marketing, I have specialized in brand identity construction and marketing fashion & identity brands.
Founding VERA VEGA I have gained rich experience with visual communication, social media marketing, e-commerce, brand identity construction, image campaigns and building profitable consumer-brand relations. Furthermore, acting as Creative Manager I have realized that especially working with brand expression, image building and creating brand identity are areas of expertise that are especially interesting to me.
In regards to brand identity construction I engage attention to the entire process from designing the product, outsourcing production, developing the marketing strategy, visual presence, emballage & packaging, styling of the image campaign etc. It is the varying tasks and seeing the whole project come together successfully that is rewarding to me.