Hi fellow Entreprenuers, I am new to the webshop world and dont have a clue where to start when it comes to SEO. Can you please give me some pointers as to where to start? and things to do to improve it? Dbh Phill
http://www.kissesbeauty.dk |
Hi Phillip,
First thing to do, is to make sure that you are using a platform which enables you to edit all META tags on your site. If you have got a lot of products divided into several categories, it is important that the webshop you use allows you to change the description and the title of the category's main page, so that these can be optimized for search engines.
And a typical error I have seen on many webshops, is that they almost ignore the URL structure. So the products' pages have URLs such as "webshop.com/somecategoryid/1239?2899=112". If you want Google to like your site, the URLs need to be much simpler, like "webshop.com/category/productname/".
There are undoubtedly loads of things you can do to optimize a webshop for search engines, but the two steps I have mentioned above are certainly great steps to start with.
I hope it helps you.