Web analytics

Som nogle af jer måske ved, så skriver jeg en for vores egne blogs, men i Aminoer skal da ikke snydes for uddrag fra "Thoughts on web analytics 2011" (som er på engelsk).

The last couple of weeks I needed to update my knowledge regarding web analytics (WA from now on).

I’ve been reading too much about WA and at some point it really bored me as some experts tend to make it more than it is. We are talking WA, not rocket science. I think some of the leading figures out there only make it hard to understand WA, so that they can be seen as gurus or the only solution to interpret simple data.

...Quantitative data, such as age, gender and location is more or less standard information you obtain from your visitors on a website nowadays, and it’s easy to interpret. But what happens after? For example, when purchasing a new computer, how does the customer “feel”? It’s hard to get an answer on those open questions when only looking at quantitative data, although it can contain extremely valuable information.

Læs hele bloggen - Thoughts on web analytics 2011 

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