We continue our rotating Startupbootcamp blog series. This entry is by Juan Moreno from The Kinetik.
The Kinetik is a cross
promotion network for mobile app developers to promote each other and get more
users without spending any money. We allow developers to choose who they
promote, ensuring their users get a relevant selection of apps. So far, we have
helped over 100 mobile publishers in categories like entertainment,
productivity and social networking exchange clicks with other publishers.
We came from Buenos Aires to Copenhagen set out to
create out a way that would help great ideas (in the form of mobile apps) get
discovered. We had developed some apps ourselves
and for clients and knew that with +200.000 mobile application developers like
us, more than +350.000 apps are suffering from of the app discovery decease.
The Startupbootcamp experience.
First, we reached out to all of Startupbootcamp
mentors and thankfully they were kind to talk to us. We started listening, shared
opinions and received lots of feedback. As we set out to implement it, we had a
lot of folks with questions and open minds.
It made our project more fun, as we got lots of smart people helping us
to realize the idea.
As we progress, we sailed the same sea and asked customers
what they wanted. We build a super-quick prototype and begun spending more time
with our customers.
One of our early adopters, the co-founder of Creative
Mobile said “we've been
doing this already by adding "more games" submenu to some of our
products, but if there is a service which allows us to do this AND exchange
clicks with other publishers AND control it via a web interface, then we'll
happily switch to using it.” We have
used his and many others’ feedback and will introduce a number of new features like adding screenshots, videos and the ability to connect
directly with other members shortly. We will continue to listen to our users’
ideas and focus on their needs, all in sync with our goal to help discover, share and manage apps
more effectively.
By sharing our ideas with smart people, our small team concentrated on the
early advice and executed it quickly. We were lucky to build a network of
people who understand and are involved with our idea and vision. They have not only
been great mentors, but we have made lifelong friends which will enable us to
build cool stuff, deliver a great product and have fun.