Lasse Burholt tegner og fortæller...

Motivation: Du skaber din egen skæbne

2011-09-27T00:50:28Z

Do´s and Don´t: Professionel brug af Facebook

2011-02-28T11:53:20Z

Her følger 16 rigtige gode pinpointers for professionel brug af Facebook - og ja, du får dem på engelsk - har ikke haft tid til at oversætte ;-)

The 16 most important things you need to consider if you set yourself up on Facebook in a professional and authentic way:

Purpose:

Before you set up your profile, become clear about what you want to accomplish. Will you use it for private purposes with existing friends or do you also want to make new friends and business contacts? Is your intention to promote your career, business, products or services? This makes a significant difference in how you would set yourself up / brand yourself.

Profile Photo:

If you have chosen “business” as your main purpose to be present on Facebook, it all starts with your profile picture. A photo of your pet, kids, cars, a comic figure or simply nothing is a total No-Go (I personally would not accept your friend request)! For the beginning, upload a nice business-casual photo where you appear open and sympathetic. Or – be creative. Let your photo tell a story – your story! Facebook leaves you a space of 200 x 600 pixel to do so. The easiest way to produce your 200 x 600 pixel “story” is by using Powerpoint or Keynote. Add a fine selection of photos, use the programs graphical functions to assemble and make them look nice, then export, resize or crop – and there it is. Upload it to Facebook, position the thumbnail (this is your “avatar” – a 140 x 140 pixel part of your photo, resized by Facebook to 50 x 50 for wall posts) – ready! There’s not too many skills required. However, creativity pays off big times attention-wise, as people will much more likely go and view your entire profile in-depth – and that’s what you want.

Info:

Write something interesting about yourself. Some of what is history, but much more of where you want to go in life and what you believe in. Share your vision, dreams and goals. Tell people why you do the things you do (believe in), as this makes you attractive. Your profile is the “showroom of your brand”, so it is ok to present yourself in the best possible way. But don’t over do. Stay authentic and be yourself. Your friends will appreciate you.

Photos and videos:

It is better to upload less than more. Go back to your profile’s purpose and think of which photos would fit your brand. Working in the nutrition business posting photos of your last party while smoking and drinking does not make you look too good, right? Also, please do not post product photos into your album. Facebook is NOT an online store and people are turned off if they get the impression that you want to sell them your product or service upfront. Remember, you are using Facebook to brand yourself. At a later point – and only by invitation or request from someone – you are free to talk directly about your products or services. When it comes to “tagging”, do not tag all your friends at all times. It is sometimes nasty to see all those tagged photos show up on ones wall. Be selective. Regarding videos, post attractive stuff, like incentive trips or anything related to lifestyle. Your friends love to be “entertained”, not “educated”!

Notes:

This is a function in Facebook you want to use only if you have great (own) content to share. View it like a Blog. As an industry newbie, you do not need it at all. It is much better to SHARE the content of your uplines with your own friends, given you personally relate to it.

Applications / games:

Don’t do it, delete it, block it! If you have only the slightest business interest on Facebook, there’s no room for Farmville et al.! Reject those invitations, delete installed applications and invitations on your wall. There’s no time for that stuff, at least not in our (networking) world!

Wall post behavior:

The no. 1 rule is – “Think before you post!”. The no. 2 rule is – “Be pro-active!”. Your posts represent your activity. It will be seen in the Newsfeed of all your friends, and if friends react on it, it will be seen by their friends too. So your word spreads fast and therefore you need to carefully think before you post. The best posts are those that provide value to others or are entertaining. Sharing good information, great wisdom, hot news related to your business and life will excite your friends and they will always pay attention to your posts. Never insult someone publicly, do not become political or even rassistic. Rather say thank you, recognize or edify people, friends and business partners. Also on Facebook, like in real life, people love to be recognized. A good indication for you is the amount of “likes” and “comments” you get on your posts, relative to the size of your community. The more value you share, the more positive feedback you get.

Response & “Like” behavior:

You do not need to comment on everything. Only do that if your comment provides additional value or shows great appreciation. Else, just “Like” the post. Should you enter into a controversial discussion with someone, do not create a public battlefield. Move over to the chat function or send private messages to each other to clear things up (best, get on the phone!). Never argue with someone you do not know in person, it serves no need. Always clean up the mess on your wall of the un-liked discussion(s) by deleting all post or comments related to it.

Share behavior:

Sharing is the greatest option on Facebook. It’s a simple and effective way to spread relevant information amongst your friends. Again, it is all about “value”. Make sure the things you share provide value to your community of friends and support your brand. Sometimes, you will find “stuff” on Facebook that might be great or interesting for yourself. Only share it, when you feel it does serve value to your friends. You can share business content or -news at any time – this leaves a much better impression than posting it yourself. What you should share depends on what your community is mainly interested in. So here is rule no. 3 – “Know your community!“.

Making friends:

Some seem to view making friends on Facebook as a sports discipline. Let me tell you: The amount of friends you have is totally unimportant! What’s important is, that you and your friends form a like-minded “community” where all benefit from each other. That’s why you need to pick your friends consciously and not necessarily accept all friend requests. Consider, that – like in real life – your friends judge you by your friends! Usually, before I accept a friend request, I briefly scan their profiles. Be aware that there are network marketers on Facebook whose behavior is totally rude – they just make friends with you to get access to your contacts and then spam them. Should you notice such a behavior, un-friend them or use the block function and get rid of them. Keep your community “clean”! On the other hand, you need to connect with the relevant people, executives and leaders in your business. Make a list of people who you (or ask your upline) consider important and make friends with them. If you do, your Newsfeed will be extremely valuable for you and there’s a lot of great content you can “share”. You will add huge value to the overall community! Be aware that Facebook does not want you to connect to others like a wildfire. Your profile might be (temporarily or permanently) suspended if you do that. If you want to connect with someone who does not know you, send a personal message first introducing yourself, sharing why you would love to get into contact.

“Liking” pages:

Do not “like” all pages you like! Just like those who add to your community or brand. Liking pages is like adding links to your personal website! Become clear about the fact that you draw people off your profile into a totally different subject, which is definitely not what you want to do! Make sure you like all relevant pages that provide value to you and your community. Connect with leaders or corporate executive fan pages, corporate pages and pages that add to your subject. Be selective!

Privacy settings:

I highly recommend that you study privacy settings on Facebook. There’s a lot to take care of. Don’t share too much private information. The settings allow you to exactly determine which content can be seen by whom, from “everyone” down to a single person.

Fan pages:

You will find some industry leaders who run their own fan page and might ask yourself if you need one too. The answer is “No”! There’s only 2 reasons for setting up an own fan page:

1. You are a celebrity or publicly known in your field.
2. You have content to share on a regular basis to a bigger community even outside your own friends community. 3. You intend to “advertise” your page (yourself) in a Facebook campaign. If this does not apply to you, please rather focus on building and maintaining a great profile.

Links:

External links will draw people away from your profile. Make sure, you do not post too many and that those you post are the right ones serving people the expected value once they click them. Your links “brand” yourself!

Maintenance & frequency of posting:

Keep your profile clean and tidy. Too many people might post their stuff on your wall. You might either want to disable that function in general or at least keep your wall clean. This is your showroom, so keep it attractive! Put your settings to “you and others” so that you can see contents posted on your wall by others. Regarding your own posts: Post frequently – but only on your own wall! As much as you might dislike people posting on your wall, they might dislike you posting on theirs. Your posts do not need to be long or appear “too intelligent”. It is also nice to just read what you are currently doing (not “drinking beer”) in your business or what else keeps you active. The purpose is to establish a good relationship with your friends. You want them to get to know you a little better. Yes, this is all virtual, but it is still real! Your friends are real people behind their profiles (at least most), with real feelings and real emotions. Also, check the birthdays of your friends, they are listed by Facebook daily. Send those you know in person some birthday wishes. Anything you write – do it in style! No slang or gossip!

Promotion:

Once you have set up a great profile, it is time to show it to as many people as possible. This is you, and there’s almost no better way to find things out about you than studying your profile. How powerful is that? A 24/7 daily personal advertisement campaign or resumé! Once you are happy with your result, do not hesitate to print your Facebook profile’s address on your business card as a contact reference. Facebook will now become the no. 1 source of information about yourself – for others.

Is there a way to completely stay off Facebook? No. Sooner or later you will need to be on Facebook. People’s perception will be, that if you do not have a FB profile, you do not like people. It’s like hiding. Or like a company that does not have a web presence. There’s no way around Facebook for any of us – and even not for corporations – except you want to tailor your business toward sub-developed cultures who do not use the internet (yet!). Anyone else is using Facebook. By the way: The no. 1 reason why people start using the internet privately today is… Facebook!

Tak til Sven Goebel for disse 16 punkter.

Connect @ Facebook - hook up and lets meet

Lasse Burholt

Det letteste råd i verden

2011-02-26T18:37:00Z

Hvordan sikrer man sig, at man får den mest værdifulde og korrekte information når man researcher på nye muligheder eller ønsker at vide mere om specifikke emner? Uanset om det handler om forretingsmuligheder, investering o.lign.

Tim Sales har skruet en rigtig fin video sammen over emnet "Hvem lyver?" hvor han beskriver hvilke kilder man skal søge sine informationer i - hvilken type "rådgivere" der findes. Det er nemlig ikke altid helt ligegyldigt hvem du henter dine råd hos.

>>> "If you want to succeed, take advice of those who have been successfull" [Tim Sales]

Det letteste råd i verden - at give og at modtage er: "Lad være med at gøre det!"

>>> "The most amount of money you´ll ever lose is the amount you´ll never make" [Tim Sales]

Lad os antage du sidder med en forretningsmulighed hvor du kan tjene 1 million kroner om året - men at denne mulighed kræver en investering på nogle få tusinde kroner. I dette eksempel er der allerede personer der tjener disse beløb i den type forretning du researcher - men du får det letteste råd i verden: "Lad være med at gøre det!". Så du lader være...

Du tænker nu: "Jeg har sparet nogle tusinde kroner" - men det du rent faktisk har tabt er 1 million kroner om året. Tabet på grund af det ringe råd er langt mere end de få tusinde kroner du sparede...

Lær mere om "gode råd" fra Tim Sales:

(Gå ind på Amino for at se den video der er i indlægget)

http://www.youtube.com/watch?v=qiUg5Ycdo94

Mvh.

Lasse Burholt

http://www.facebook.com/lasseburholt

Forretningsmodel for det 21. århundrede

2011-02-26T18:01:00Z

Robert Kiyosaki, forfatter til en lang række bøger om finansiel succés - og har coachet i en lang række brancher - beskriver i denne video præmisserne for en af mest interessante forretningsmodeller - timingen er mere aktuel end nogensinde.

(Gå ind på Amino for at se den video der er i indlægget)

Du kan se endnu en video med Kiyosaki i dette indlæg herpå Amino.

Connect @ Facebook

Invitation til forandring

2011-02-25T13:47:00Z

Jeg skal på amerikansk tv!

2011-02-24T17:59:02Z

Er på Facebook - der popper en chat op - fra en gammel kontakt i USA - som for flere år siden var en tæt samarbejdspartner og et uvurderligt support-led i min "gamle" forretning. Her "flere år senere", driver han et tv-produktionsselskab. De vil nu skabe en udsendelsesrække om den branche jeg er en del af - og vil have et "globalt" islæt koblet på deres feature-historier.

Spændende, meget spændende må jeg jo straks meddele min gamle ven - hvortil responsen er: "We want to do a feature on you!"

Say what? Den havde jeg ikke lige set komme - men eftersom "Law of Attraction" er en del af min religion - og det man sender ud i "universet" har en interessant måde at komme tilbage til éen på - måske ikke altid i helt den samme form - men noget der minder utroligt meget om, ja så smiler jeg da bredt!

Wup, wup! - så straks hopper jeg på bloggen og holder den igang - i løbet af foråret vil de endelig produktionsplaner ligge klar og da jeg alligevel skal til USA i Juni, så kan vi jo ligeså godt lige skyde en udsendelse ;-)

Så - mig på amerikansk tv? - Yes, I like!

Lasse Burholt @ Facebook

Tør du blive en vinder?

2011-02-24T17:20:33Z

Bogen for enhver, der vil have succes med sit liv - uanset om du er kassedame eller karrierekvinde - sådan skriver "Ugebladet Søndag" om Mette Malene Blochs bog, "Tør du blive en vinder?".

"Tør du blive en vinder?" - er en vejledning til dig, der vil have succes. Du lærer dig at tro på dig selv og turde se dine stærke og svage sider i øjnene og bliver systematisk ført gennem en proces, hvor du pludselig oplever, at der ikke findes andre grænser end dem, du selv sætter.

Mette Malene Bloch har netop udgivet en opdateret version af bogen - og med 10 danske mesterskaber, 5 nordiske og en verdensmester-titel i bagagen, ja så ved Mette lidt mere end de fleste om at være en vinder.

Lasse Burholt @ Facebook

Facebook guide til spammere?

2011-02-18T06:42:00Z

Facebook har her i det nye år foretaget ændringer, som bl.a gør, at man selv aktivt skal ændre sine indstillinger, såfremt man ønsker et bredere nyhedsfeed fra ens "venneliste", fremfor kun at blive fodret med nyheder fra den samme lille del af ens netværk.

Det har så affødt en bølge af opfordringer til at være opmærksom på, at man bør tænke på netop denne ændring.... hvilket så efterfølgende har affødt en bølge af blog-indlæg (typisk udenfor Facebook) fra brugere som holder fast i at Facebook´s pre-indstilling til hver en tid er at foretrække.

Denne blog-bølge har oftest overskrifter der indeholder ordet "vildledning" - og der må jeg se mig skyldig: Jeg har i særdeleshed været med til at "vildlede" Facebook-brugere... omend jeg kalder det "vejledning". Min vildledning består snarere i at vildlede skeptikerne... hvilket må være tilfældet, eftersom flere af disse skeptikere mener jeg slår et slag for spammere...

Senest er jeg helt konkret nævnt i et blog-indlæg, hvor jeg "beskyldes" for at vildlede - men at jeg samtidig osse helligere spammere - hvilket jeg bestemt IKKE gør. Det er på Thomas Bigums blog denne påstand er offentliggjort (Den største Facebook vildledning i 2011 so far).

Min oprindelig note på Facebook går under titlen "Du er usynlig, dine venner kan ikke se dig" - både i den note og andre steder på nettet giver jeg min vejledning til kende - som fortrinsvis går på en oplysning til især "små" fansider. I den efterfølgende debat har jeg ligeledes forklaret mine argumenter.

Læs med her (du skal være logget på Facebook).

JOB.. MBA.. Rich.. Poor..

2011-02-16T17:26:44Z

Ja, jeg er skyldig - har ofte lavet spin på JOB... Just Over Broke... og går osse efter en MBA... Massive Bank Account...

Nu blev jeg så beriget med en udvidet udgave:

97% of people work a J.O.B. = (Just Over Broke), All of them want a M.B.A. = (Massive Bank Account), They are clueless on how to creating wealth and be R.I.C.H. = (Residual Income Creates Happiness), Continuously surrounding themselves with H.A.T.E.R.S. = (Having Anger Towards Everyone Reaching Success), and then wonder why they are P.O.O.R. = (Passing Over Opportunity Repeatedly...)

Janteloven længe leve ;-)

Ha´ en fantastisk derude i marken - glem ikke DIN drøm!

Lasse @ Facebook <<< Connect!

Mening i ledelse

2011-02-14T13:45:00Z

Lars Kolind om "Mening i ledelse"

(Gå ind på Amino for at se den video der er i indlægget)

Connect @ Facebook

"Why we rock!"

2011-02-13T12:37:00Z

Vi lever i nye tider - tider hvor det at starte for sig selv - at være herre over sin egen destination - fremfor at lægge den i hænderne på andre - aldrig har været mere aktuel og mere rigtig. Et sted er mulighederne endnu mere understreget af de nye tider.

Why we rock - ganske enkelt:

(Gå ind på Amino for at se den video der er i indlægget)

Lasse Burholt - på Facebook - let´s connect and meet up ;-)

Mega omtale på simpelt stunt

2011-02-13T11:17:00Z

Det Filipinske fly-selskab, Cebu Pacific Air, fik på rekordtid kæmpe respons på deres nytænkning og humoristiske tilgang til den sædvanlige sikkerheds-procedure, som vi alle kender til hudløshed, men som jo er vigtig for at demonstrere fly-sikkerheden ombord.

Cebu har endnu ikke gjort proceduren med musikken fra Lady Gaga til standard - men de har understreget deres position som et selskab der er friske og gerne prøver nye ting for at skabe opmærksomhed....

Viral Marketing på førsteklasse ;-)

(Gå ind på Amino for at se den video der er i indlægget)

Videoklippet gik osse på CNN, se indslaget på CNN hvor en talsperson fra Cebu bliver interviewet

Lasse Burholt´s Free Spirits på Facebook